I help organizations launch websites, apps, and brands.
Duane Smith Design is a Design Consultancy. My expertise helps organizations define the Strategy, Branding, User Experience (UX), and User Interface (UI) of websites and apps. For over 20 years—including 10+ running my own business—I’ve designed brands and digital products that communicate, connect, and convert.
I’ve been trusted by Fortune 500 companies, universities, museums, ad agencies, publishers, food bloggers, law firms, professional organizations, manufacturers, health care administrators, financial service providers, and non-profit organizations to design beautiful and effective design solutions.
Expertise:
What I know:
Strategy
I’ve been transforming organizational vision into visual communication for 20 years, and for the past decade have been helping organizations solve traditional problems with innovative and creative digital solutions. At the core of every successful logo, website, and app is comprehensive understanding and effective planning that strategically fulfills a brand promise. Learn more
- Digital Transformation
- Business Model Generation
- Product Planning
- Branding Strategy
User Experience (UX)
Crafting a good user experience starts by understanding users, their needs, and their motivations, and then designing for them from a place of empathy. But it shouldn’t stop there. Empathy and intuition inform decisions on creating architecture and wireframes, but crafting a great user experience requires validating decisions with user testing and iteration. Learn more
- Information Architecture
- Wireframes & Flows
- Rapid Prototyping
- User Testing & Validation
User Interface (UI)
How an interface looks and feels, and how well users are able to interact with it, is directly correlated to the success of digital products. I’ve been obsessed with graphical user interfaces since I was 12 years old, and decades later I’m still designing them and still constantly learning new ways to improve how they look, feel, and work. Learn more
- Design Systems
- User Centered Design
- Layout & Responsiveness
- Interaction Design
Services:
What I can do for you:
Consulting
Websites, apps, and brands are complex. My experience and expertise can help you evaluate known issues, identify unknown issues, craft strategy that aligns with organizational vision, and optimize conversions. And if you’re overwhelmed and don’t know where to begin, I can provide actionable advice to get you headed in the right direction. Learn more
- Problem Diagnosis
- Product Strategy
- Conversion Optimization
- UX Audit
Branding & Logo Design
Your logo is the foundation of your brand—a succinct, memorable representation of your identity. I’ve been designing effective logos for 20+ years, but more importantly, I can craft a documented brand strategy to ensure your organizational vision is consistently communicated. Your brand is what the world thinks of you, and I can help you manage it. Learn more
- Organizational Research
- Ideation & Exploration
- Application Examples
- Guidelines & Standards
Website & App Design
Websites and apps are software-enabled digital products, and designing them well requires research, technical knowledge, and planning to craft, validate, and iterate complex designs. As a multidisciplinary designer, I can elevate your product from an aesthetic expression to a holistic, user-centered design solution. Learn more
- Responsive Design
- Mobile First Design
- Native Mobile Apps
- Progressive Web Apps
Learn More
About Duane Smith Design (background, obsessions, personal facts)
Examples of my work (or as we designers say, “my portfolio”)
Knowledgebase (FAQs, whitepapers, case studies, and resources)
Read my blog on design, business, and industry news