It’s important to understand the difference between a $50 off-the-shelf WordPress theme and a $15k custom-designed WordPress site. While both options ultimately deliver a WordPress-based website, there are four significant differences:
Off-the-shelf themes are cheap because theme developers expect to sell 1000+ copies of each theme. This means that your website will be a clone of thousands of other sites on the web. By contrast, we craft one-of-a-kind WordPress sites from scratch based on your unique brand and needs. Your site will be 100% yours.
Because off-the-shelf themes must be all things to all people, they are packed with unnecessary features, resulting in a slow, bloated site. With a custom-designed site, you’ll get the exact features and functions you need with no superfluous junk, making your site fast and efficient.
Off-the-shelf themes typically include reusable customizers and a raft of plugins to make development as fast as possible. This can be a nightmare for the back-end user, as it requires navigating to several locations in the CMS to make a few simple updates. We do things differently, placing your required functionality directly on the page you’re editing. The goal of development is to make your site as easy to manage and update as possible.
Off-the-shelf themes aren’t built with your content in mind, forcing you to shoehorn images and text into whatever spaces are provided. This creates a disjointed, confusing experience for your visitors and can even make the site harder to navigate. By contrast, we believe that content is an essential part of the design process and take your content needs into account from the very start.
At the opposite end of the spectrum are web design and marketing agencies. I’ll discuss those in my next post.