Your logo is the cornerstone of your visual brand. A well-designed logo can have a huge impact on brand awareness, advertising effectiveness, customer loyalty, and ultimately, your bottom line. We’ll work closely with you to craft a logo that represents your company, has longevity, and helps you stand out in the marketplace.
Our logo design process begins with research. We learn as much as we can about you—your company history, culture, goals, and more. Armed with knowledge, we begin sketching, creating visual metaphors. Hundreds of thumbnails will be drawn, but only a handful will be selected and polished up for serious consideration. We’ll work with you to choose the right ones. Once your selections have been refined, you will select the winning design.
In addition to your new logo files, we’ll also provide documentation detailing your new colors, typography, and logo use guidelines. You’ll have all the essentials you need to debut and promote your new brand.