My three primary areas of expertise are Strategy, User Experience (UX), and User Interface (UI). I utilize my expertise to deliver Consulting, Branding & Logo Design, and Website & App Design services.
I’ve been transforming organizational vision into visual communication for 20 years, and for the past decade have been helping organizations solve traditional problems with innovative and creative digital solutions. At the core of every successful logo, website, and app is comprehensive understanding and effective planning that strategically fulfills a brand promise.
Crafting a good user experience starts by understanding users, their needs, and their motivations, and then designing for them from a place of empathy. But it shouldn’t stop there. Empathy and intuition inform decisions on creating architecture and wireframes, but crafting a great user experience requires validating decisions with user testing and iteration.
How an interface looks and feels, and how well users are able to interact with it, is directly related to the success of digital products. I’ve been obsessed with graphical user interfaces since I was 12 years old, and decades later I’m still designing them and still constantly learning new ways to improve how they look, feel, and work.
About Duane Smith (my background, obsessions, personal facts, etc)
Examples of my work (or as we designers say, “my portfolio”)
Knowledgebase (FAQs, whitepapers, case studies, and resources)
Read my blog on design, business, and industry news