The Recipe Critic

The Recipe Critic is a popular food blog with 8+ million monthly site visits and nearly 5 million followers on social media. After our team designed and developed her new website, Alyssa asked me to create a new branding & logo design that would allow her to expand her online presence into physical products. The new logo needed to be professional rather than cutesy—something her industry is overrun with—and be reminiscent of a back stamp on dinnerware.

To account for a variety of possible uses, the new logo needed to:

  • work independently of the wordmark
  • work with and without the tagline
  • work in 1-color and 2+ colors
  • locksups in horizontal, vertical, and circular orientations
  • usage guideline documentation to ensure consistent use

The following are images from my branding presentation:

The Recipe Critic - logomark
The Recipe Critic - website mobile
Mobile website
The Recipe Critic - website
Desktop website
The Recipe Critic - Pinterest
Pinterest images
The Recipe Critic - facebook
Facebook profile image
The Recipe Critic - app icon
App icon
The Recipe Critic - kitchen apron
Kitchen apron
The Recipe Critic - water bottle
Water bottle
The Recipe Critic - coffee mug
Coffee mug
The Recipe Critic - coasters
The Recipe Critic - cheese board
Cheeseboard & knife
The Recipe Critic - kitchen towels
Kitchen towels
The Recipe Critic - cutting board
Cutting board & knife
The Recipe Critic - packaging jar
Packaging, jar
The Recipe Critic - packaging bottle
Packaging, bottle
The Recipe Critic - style guide
Guideline documentation

More Portfolio Examples

Let's Talk

Got a project? I’d love to hear about it. Just want to learn more, or aren’t sure what you need? I’ll help you figure it out, and if I’m not the right fit, I can refer you to someone who is.

Don’t worry, this form doesn’t subscribe you to an email list. I respect your privacy and won’t spam you.